nerdist

Main Title Design & Animation
Channel Package — 2013

[Creative Director/Motion Designer]

Goal: Refresh the Nerdist’s Youtube branding with distinctively nerdy motion.

I collaborated with the Nerdist crew to conceptualize and produce these rad channel graphics for their almost-daily Youtube shows.

 

Channel Package contents included:

Main Titles w/ 5 variants
End Cards
Subscribe + Social CTA’s
Dynamic Segment Titles
Transitions
Dynamic Lower Thirds
Background Loops
Next Video CTA

 

Process

 

To deliver on schedule, I recruited Sam Webber to help finalize animations and ensure maximum nerdiness.

Our Main Title production strategy involved combining 3 content types to create a suggestively nerdy moodscape:

  1. Upper atmosphere

  2. FUI elements

  3. Foreground landscape

 

Creating micro-animations is something we like to nerd out on, so we crafted a small library of these FUI elements to “paint” into our compositions.

These small details added a sci-fi sparkle to everything:

 

Dynamic Segment Titles

We applied our technical animation background to create dynamic assets like this Segment Title shown above.

The animation’s timing and effects scale to match the amount of letters in the title. This enabled the Nerdist crew to stay flexible in their writing while maintaining that consistent sci-fi sparkle.

 

The staying power of this recipe helped Nerdist launch new content quickly - like the Team Nerdist Main Title shown above.